The Project
The fastest growing fitness / fashion brand in the world set its targets on UK domination. To kick off their products being available this side of the pond, YoungLA commissioned Playmaker to create an unforgettable day introducing the brand to hundreds of fitness fanatics. Partnering with Myprotein the day was one for the books! Featuring a retail area, unlimited drinks thanks to our sponsor AU Vodka, fitness challenges, Windowkid live set, live graffiti, basketball, arcade machines and the chance to meet legends like Jay Cutler.
